Donor Supporters

Jessie Ong

Alhambra Source provides objective and important news reporting for our community.

Efren Moreno, Former Alhambra Mayor

Thank you Alhambra Source for truly informing the residents of Alhambra.

Jeff Maloney, Alhambra City Council Member

The Source has become an important source for news, public interest, and serious journalism in our community. Keep it up!

Sara Harris

As a career journalist and EJ advocate, I see community-based media like the Alhambra Source as crucial to democracy and equality.

Chris Olson

I support Alhambra Source as often as I can because I believe a free and independent press is vital to the democratic process. No other news outlet with high journalistic standards consistently covers the stories and issues that matter to our community.

Adele Andrade Stadler, Alhambra City Council Member

The Source is a great independent newspaper that celebrates the communities and is not afraid to ask the tough questions!

Cliff Bender, Vice President, Alhambra Education Foundation

I want to know what's going on in my community- News, events, and human interest stories. The Alhambra Source gives me the information I need.

Joyce & Oscar Amaro, Alhambra Preservation Group

We support Alhambra Source because this online news source is vitally important in engaging, informing and educating the residents of Alhambra.

Laura Vasquez

Alhambrans need to know the truth about our area!

Michael Lawrence, Alhambra Arts Commissioner

Keep bringing on the stories. The Source has given us so much and I am happy to donate to such an important part of our community.

Karsen Luthi

Thank you for creating Alhambra Source and providing timely reporting of important local news. Fight on!

Mr. Konnyaku

I support news reporting that is unbiased and informative. Really enjoy the excellent coverage on local city council and planning commission meetings.

Guadulesa Rivera

Alhambra Source unifies the community and keeps us involved.

Erwin Lee

Such a valuable source of what’s happening in city where we live. Objective reporting that informs us and allows us to come to our own conclusions.

Who is reading the Alhambra Source? And why?

Survery Results: Respondent EthnicitySince Alhambra Source launched in September 2010, our readership has grown to more than 10,000 visitors a month. We wanted to know who is reading the Source, how they found the website, and what they think of it.

Ninety participants took our survey online or filled in the questionnaire at the "Know Your Source" party in February.

Readers reported coming from a mix of ethnic backgrounds which were similar to Alhambra's demographics: 39% Latino, 25% Chinese/Taiwanese, 20% non-Hispanic white, and 16% "other" (many of which identified as Vietnamese or mixed race). More than half of the respondents were between the ages of 25 and 44. Survey Results: Respondent Age

Although readers appear to be on the younger end of the spectrum, they also appear to have deep ties to the community. More than half of the survey participants had lived in Alhambra for over 15 years.

Survey Results: Finding the SourceThere did not seem to be a single way in which readers discovered the Alhambra Source. The most important way of learning about the site was through friends and family members (23% of respondents). Social media platforms were also a popular route. According to our survey, 18%  of readers discovered our site through Facebook, while 6% found it via Twitter. Nine percent said they stumbled into our posts while searching for local information online.

Asked why they read the Alhambra Source, survey participants said that they come to the site to get timely local news and stay on top of the community. Readers were also attracted by the information related  to safety, social justice, and entertainment. Several answers mentioned that our writing quality and topic selection were the main reasons why they came back to the site. 

Here are some of the responses to our question “Why do you read the Alhambra Source?”:

  • “It's the most current, reliable, and engaging place for news in Alhambra”.
  • “For the sense of community and finding local things to do”.
  • “The quality of journalism provided by the Alhambra Source is excellent. The journalists write though provoking, well-rounded pieces”.
  • “It's one of the few sources for news in my immediate neighborhood. I feel like I can be more involved when I read Alhambra Source”.
  • “With the large mix of cultures and opportunities for engagement, I look to Alhambra Source to find ways to interact more in my home town. I feel more at home in Alhambra because of the Source. I didn't really realize how much I missed knowing about what is happening in my town until I started reading Alhambra Source”.
  •  “You offer a variety of information not offered by the Chamber of Commerce's "Around Alhambra" & you accept comments from us, readers (around Alhambra does not) & you have resident interns that research community activities & I think & hope you are not beholden to politicians or Chamber of Commerce people that seem to manage information for their benefit only”.
  •  “Excellent articles and keeps me informed on events in my beautiful city”.

Knowing our readers helps us to improve our coverage: What brought you to the Source? What keeps you reading? What else would you like to see?

Research Insights: As you may know, the Alhambra Source is a collaborative project initiated by journalists and communication researchers at the USC's Annenberg School. The Alhambra Source staff and the USC Metamorphosis research group regularly post some of the insights gleaned through our work in your community. As we share what we have learned, we hope you will let us know what you think through your comments.

The Alhambra Source encourages comment on our stories. However, we do not vet comments for accuracy or endorse links to posts in the comment section. The thoughts and opinions expressed belong solely to the author of the comment.

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