LocationAlhambra , CA United States
The online matching gifts campaign known as NewsMatch raised from than $7.6 million for non-profit newsrooms across the country during its two-month-long drive at the end of the last year, NewsMatch announced this week.
The Alhambra Source was one of the 154 newsrooms to participate in this drive, the largest grassroots fundraising campaign to support local news. More than 240,000 individuals contributed to the national drive in a strong testament to their belief in the importance of local and subject-driven independent news coverage.
In its first year with NewsMatch, the Alhambra Source exceeded its fundraising goal of $25,000. This amount is the maximum that would be matched dollar for dollar by NewsMatch, which is supported by leading foundations in America including the John S. and James L. Knight Foundation, the Democracy Fund, the Facebook Journalism Project, the John D. and Catherine T. MacArthur Foundation and many, many others.
According to NewsMatch, small and medium-sized newsrooms saw the biggest growth in year-end support, with more than 30% increases in donors, donations, and dollars raised during the drive.“Nonprofit journalism has been a driving force for good in our communities and our democracy, and NewsMatch is making it easier than ever for people to stand up for the news and the information they need,” said Josh Stearns, Program Director at Democracy Fund, “The health of American journalism is central to the health of our democracy.”
While the success of the NewsMatch drive reflects a positive for the 154 newsrooms that participated, it is clear that fundraising represents the great challenged for non-profit newsrooms, a challenge that will bring continued appeals for support to fund quality, independent reporting.