Welcome to Five Questions, an occasional series at the Alhambra Source, where we ask cool people with cool jobs about how they got to where they are today. Meet Joz Wang, who runs a popular long-running Asian American blog site called 8Asians.com and hosted "Post Show and Tell" for ABC's Dr. Ken show. She found herself back in Alhambra 6 years ago after spending most of her childhood in Orange County and moving several times in Los Angeles.
You used to work for Nielsen. What was that like?
Most people know Nielsen for the TV ratings but a lot of people don't realize that Nielsen does consumer research and insights for a lot of other different industries and products. At the time I was there, I worked in a division called "Cinema & Home Entertainment" where we did tracking of box office grosses, on demand, home entertainment (videos/DVDs), and more. Back then, streaming video was not widespread but we were starting to work with all the major players to do tracking and analytics for that, as well.
When people think of the entertainment business, they think about creation and the content, but this job helped me learn about and appreciate the distribution and marketing sides of the business. It was a wonderful experience and I think back to those days fondly.
What are you up to now?
Nowadays, I'm consulting. I'm juggling a few different clients and projects in a variety of industries… some large, some small… ranging from strategy, product management, marketing/PR, and general business consulting.
Recently, Nissan North America announced that it selected a new Multicultural PR Agency of Record– The Allen Lewis Agency (TALA)
— and that I'll be overseeing outreach to Asian and LGBTQ influencers, so I'm very excited about this opportunity to work with a great client and team from around the country.
You are a former chapter president of the Los Angeles Chapter of the Asian American Journalists Association. Why did you found V3con?
V3con is the largest gathering of Asian American digital journalists, influencers, content creators, and more. When I started V3con in 2012, it was to build a bridge between the blogging/social media communities and the journalists with more traditional backgrounds in media. I felt like I was straddling these worlds as someone who did have a background in journalism but that walked a professional path away from the field. I have been blogging since around 2001, before blogging was a mainstream word, but I was doing it on the side, eventually running and editing blogs more than I was writing.
I believed that these two worlds could learn from each other and it was my goal to facilitate the opportunities to learn, connect, meet face-to-face, and to build a community with V3con. It is has been a joy to see sell-out crowds every year since it started. I'm also very proud of the current AAJA-LA team which now runs it and has continued the tradition through its 5th anniversary year.
Tell us about a recent challenge you've faced recently.
The newest challenge I've been facing is that of being a new mom! The sleep deprivation is no joke, and this is coming from someone who is notorious for not sleeping in the first place! Everyday is an adventure and I'm loving it, but yes, it can be challenging!
How long have you lived in Alhambra?
This seems like a simple question but it's an interesting one because in some ways, I've been connected to Alhambra for my entire life. My parents (immigrants from Taiwan) bought their first property in Alhambra and it became the "family home."
They literally moved in the week I was born and someone in my family has lived here continuously for several decades now. My paternal grandparents lived here for over 30 years and I came to visit them almost every weekend. So in that way, Alhambra always felt like home.
Although I later grew up in Orange County and then went to college at UCLA, the years after college were filled with several gradual moves eastbound until I landed back in Alhambra about 6 years ago. The actual place I live today is the same home I came home to from the hospital with my parents. So it means a lot to me that my son's first home is the same place! With him, it means that 4 generations of my family can call Alhambra home.