More than 200 customers swarmed into the Sprouts Farmers Market on Main Street after its grand opening ceremony today.
The store held a ribbon-cutting ceremony at 7am, but the first customer arrived at 4am in order to wait and be the first to go inside. “It’s a busy day. The good news is that the prices will be great for all week until next Wednesday. [There'll be] dollar items, extra savings,” said Senior Marketing Manager Amber Chapman Aviles.
With the closure of western grocery stores— especially the Ralphs on Main Street that was replaced by a 99 Ranch—there has been an increasing debate over whether there is lack of variety in grocery stores in Alhambra.
“Before this one opened, I would either go to Trader Joes or one of the grocery stores in Pasadena,” said local resident Gary Heshiki. “I go to Asian grocery stores only if I need something more Asian. But in general, I had to go to different cities.”
Some longtime residents said the arrival of Sprouts would provide them more shopping options within Alhambra. “Nothing is really cheap now. But I can have more options, and it’s close to my house,” said longtime resident Avela Cruz.
Some residents, however, said that the items are similar across the stores, and that they don’t have a preference of going to one or the other. “I come to this one because it’s opening and they have deals today,” said Wang, a resident of San Gabriel, who declined giving her first name.
Aviles said the Sprouts would try to cater to different customers’ needs. “If there is something special that customer wants, as long as it is available to us through our suppliers, we will special order things,” said Aviles.
Sprouts will have deals during this weekend. The first 200 customers to make a purchase on Saturday will receive a coupon booklet for five free sandwiches. On Sunday, every 15th customer upon checkout will receive a $5 coupon for a purchase of more than $15 the following week.
There are still some job openings available at this store. Please check Sprouts' website for more info.