On the agenda: City Council considers hiring consultants to improve 710 outreach

Alhambra City Council will vote Monday whether to approve a consulting agreement with Englander Knabe & Allen (EKA), a communication and campaign development company, to improve city outreach regarding the 710 Freeway. If approved, the city will contract EKA between Dec. 1, 2014, and June 30, 2015, for $70,000, according to the City Council agenda.

EKA creates education and outreach campaigns for municipal governments. The firm advertises on its website that consulting staff garner public support for city measures and keep residents informed of city activities.

Alhambra City Council officially supports closing the 710 Freeway gap with a tunnel. The city hosted its second annual pro-710 rally and street festival in July, and installed in June pro-tunnel banners along Fremont Avenue. Alhambra officials say that a tunnel connecting the 710 in Alhambra to the 210 in Pasadena would ease traffic congestion, create a safer space for pedestrians, and improve air quality in the city. 

Members of the "No 710 Action Committee" and the cities of Los Angeles, Pasadena, South Pasadena, Glendale, and Sierra Madre oppose the tunnel alternative, one of five options currently being studied by Metro. Opponents of the 710 tunnel argue it will be an environmental hazard, will cause years worth of traffic during construction, and is an outdated solution. 

City Council will also vote Monday whether to adopt a new Strategic Plan. The city's set of short- and long-term goals is updated every six months and re-evaluated every three years to incorporate new objectives.

The 2011-2014 Strategic Plan focused on quality of life, financial stability, and services in Alhambra. Goals included restoring the 100-year-old Wellman Clock on Main Street, installing picnic shelters and completing the band shell flooring at Alhambra Park, and approving a contract to expand the Nissan dealership on Main Street.

City Council usually meets every second and fourth Monday of the month at 5:30 and 7 p.m. at City Hall. Read the complete agenda below. You can also download the document or make it larger using the controls on the bottom.

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