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Jessie Ong

Alhambra Source provides objective and important news reporting for our community.

Efren Moreno, Former Alhambra Mayor

Thank you Alhambra Source for truly informing the residents of Alhambra.

Jeff Maloney, Alhambra City Council Member

The Source has become an important source for news, public interest, and serious journalism in our community. Keep it up!

Sara Harris

As a career journalist and EJ advocate, I see community-based media like the Alhambra Source as crucial to democracy and equality.

Chris Olson

I support Alhambra Source as often as I can because I believe a free and independent press is vital to the democratic process. No other news outlet with high journalistic standards consistently covers the stories and issues that matter to our community.

Adele Andrade Stadler, Alhambra City Council Member

The Source is a great independent newspaper that celebrates the communities and is not afraid to ask the tough questions!

Cliff Bender, Vice President, Alhambra Education Foundation

I want to know what's going on in my community- News, events, and human interest stories. The Alhambra Source gives me the information I need.

Joyce & Oscar Amaro, Alhambra Preservation Group

We support Alhambra Source because this online news source is vitally important in engaging, informing and educating the residents of Alhambra.

Laura Vasquez

Alhambrans need to know the truth about our area!

Michael Lawrence, Alhambra Arts Commissioner

Keep bringing on the stories. The Source has given us so much and I am happy to donate to such an important part of our community.

Karsen Luthi

Thank you for creating Alhambra Source and providing timely reporting of important local news. Fight on!

Mr. Konnyaku

I support news reporting that is unbiased and informative. Really enjoy the excellent coverage on local city council and planning commission meetings.

Guadulesa Rivera

Alhambra Source unifies the community and keeps us involved.

Erwin Lee

Such a valuable source of what’s happening in city where we live. Objective reporting that informs us and allows us to come to our own conclusions.

Newspapers are still where Alhambra residents go to get their news

As you may know, the Alhambra Source is a collaborative project initiated by journalists and communication researchers at the USC's Annenberg School. The Alhambra Source staff and the USC Metamorphosis research group post some of the insights gleaned through our work in your community. As we share what we have learned, we hope you will let us know what you think through your comments.

Regardless of their ethnicity, Alhambra residents prefer getting their local information from newspapers. Television and the Internet are the next two most popular ways to stay on top of the community, followed by conversations with neighbors, newsletters and radio programs.

At the end of 2010, the USC Metamorphosis group and CSRS researchers conducted a multilingual survey of Alhambra residents. One of the things we wanted to know was where the community gets its local news. Finding out how people learn what is going on in the neighborhood had a dual purpose. On one hand, it served to identify the important local news sources. We wanted to know what those sources talked about, to see what was missing from their coverage – and perhaps to establish a relationship between them and Alhambra Source.

A second goal was to compare the means of staying on top of the community across ethnicities. One of the major tasks we had set for the Source was to serve as a shared news source and space for discussion for all ethnic groups in the community. We wanted to see what other resources were available across all of those groups.

While all three ethnic groups had newspapers and television in their top three sources of local news and information, they differed in their perception of the importance of conversations with neighbors. Face to face communication was more important for Anglos, less so for Latinos, and least for Chinese residents.

Anglos and Latinos pointed out the Chamber of Commerce "Around Alhambra" as their top newspaper/newsletter local news source, while Chinese-speaking residents preferred China Daily and the World Journal. The LA Times was, as expected, in the top 5 lists of all ethnicities.

Across ethnicities Alhambra residents pointed to the City of Alhambra website (cityofalhambra.org) as the best online choice for local information. Most of the other web destinations mentioned by survey respondents were search engines and newspaper sites.

 

 

Thank you for reading our story! Alhambra Source is a 501(c)3 non-profit organization. Our newsroom reports fact-based quality journalism that educates, informs and engages our diverse communities - with no paywall. Support our mission and donate today!

The Alhambra Source encourages comment on our stories. However, we do not vet comments for accuracy or endorse links to posts in the comment section. The thoughts and opinions expressed belong solely to the author of the comment.

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