The Monterey Park Police Department launched its Sina Weibo account last Thursday, as more and more official departments in the U.S. have started using Chinese social media as a way to reach a growing Chinese-speaking immigrant population. This initiaitve has its roots in the Alhambra Police Department, which was the first US police department to debut on Sina Weibo, a popular Chinese microblogging platform, in December 2013.
The Monterey Park department attempts to use Chinese social media to connect with the growing Chinese immigrant community, which accounts for 47.7 percent of its resident population, according to the 2010 Census. The deparment has gained 371 followers on Weibo within four days since it launched last Thursday.
In order to reach the Chinese immigrant community, which is one of the largest foreign-born groups in the U.S., many official departments have turned to social media. These departments include the Arcadia Police Department, San Leandro Police Department and San Gabriel City Government.
To date, the Alhambra Police Department has gained more than 40 thousands followers on Weibo, which is five times more than its combined followers on Facebook and Twitter.