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Fresh & Easy officially closing* Updated

*Updated 4.18.13

Fresh & Easy is officially closing, but it may remain in another form with new owners. The grocery chain's website posted a statement Wednesday saying that even though its British parent company Tesco plans to exit from the United States and discontinue Fresh & Easy, another company may buy the stores and keep them opened.  "Even though our parent company plans to leave the US, we’re pleased to confirm there are no plans to close any portion of Fresh & Easy," reads the post. "While we don’t yet know who our new owner will ultimately be, Tesco announced it has already received interest from a number of parties including groups looking to purchase Fresh & Easy as an operating business."

Originally posted 4.17.13

Alhambra will lose its Fresh & Easy. The grocery store's British parent company Tesco will close the 200+ Fresh & Easy stores in California, Nevada, and Arizona in a few months, L.A. Observed reports, including the one in Alhambra on Main Street and Raymond Avenue.

The company's concept of convenience and prepackaged meals, while popular in the United Kingdom, did not translate well to the United States. "Fresh & Easy arrived just as the Great Recession was taking hold, and the company's upfront costs were astronomical," wrote Mark Lacter of L.A. Observed. "The Fresh & Easy folks kept reminding everyone that they had a great new concept in food retailing — and no question the place was clean and inviting. But something was missing: customers."

Do you shop at Fresh & Easy? How do you feel about it closing? 

Read the full article from L.A. Observed.

Thank you for reading our story! Alhambra Source is a 501(c)3 non-profit organization. Our newsroom reports fact-based quality journalism that educates, informs and engages our diverse communities - with no paywall. Support our mission and donate today!

The Alhambra Source encourages comment on our stories. However, we do not vet comments for accuracy or endorse links to posts in the comment section. The thoughts and opinions expressed belong solely to the author of the comment.

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5 thoughts on “Fresh & Easy officially closing* Updated”

  1. The Alhambra store #131 will not be closing.

  2. Fresh & Easy is great! It and Mother’s Markets and
    Whole Foods are best! Staff at F&E has always been
    friendly and products reliably excellent! Their own
    brand has terrific recipes and chefs! It is sad people
    didn’t get this right!

    The quality for the price is hard to beat! Stores
    are clean and civilized. If the world is going to
    Walmart we’re in for a dirty, chaotic ending!

  3. Just received this message from F&E. Hopefully the Source will dig deeper for more clarification.

    As you may have heard or read today, our parent company Tesco updated on the future of Fresh & Easy. We appreciate all the support and love we’ve received from our loyal customers and even though our parent company plans to leave the US, we’re pleased to confirm there are no plans to close any portion of Fresh & Easy. While we don’t yet know who our new owner will ultimately be, Tesco announced it has already received interest from a number of parties including groups looking to purchase Fresh & Easy as an operating business.
    We’re focused on continuing to bring you the same delicious, wholesome and affordable food you have come to expect from us. And rest assured, your favorite rewards program has a lot of exciting things in store for you including new Made For Me coupons launching next week, and some enhancements to our mobile apps that are coming soon.
    We look forward to seeing you in the store on your next shopping trip. Keep an eye out for great new grilling products hitting shelves for summer and some innovative new promotions on some of your favorite fresh&easy products. We’re also getting ready to re-launch our Shop for Schools fundraising program for local schools later in the summer with some exciting changes to make the program even more impactful.
    Thank you for your support and let’s keep fighting the good food fight!
    Sincerely,
    The fresh&easy Team

    1. Thank you for letting us know — we've updated the story.

  4. NOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!

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