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Fresh and Easy closing all stores in U.S. [Update]

The grocery store chain Fresh and Easy has announced that it will shutter all of its remaining stores, including its Alhambra location on Main Street, due to lingering financial problems, reports the Los Angeles Times.

Fresh and Easy previously closed 50 stores in March. Now it is going to liquidate and close all remaining 97 stores in California, Arizona and Nevada during the next few weeks. This will result in the layoff of approximately 3,000 employees.

The grocery brand was started in 2007 by the British company Tesco, which targeted time-pressed customers who do quick grocery shopping on the way home from work. The emphasis on fresh products and pre-cooked food, as well as the smaller store format, initially attracted some customers, the Daily Breeze reported.

However, because of the recession and fierce competition among the grocery industry in California, the "European version of Trade Joes" failed as a way for Tesco to enter the American market. It filed for bankruptcy protection for the first time in 2013, and was subsequently purchased by a local entrepreneur the same year. Now it will likely file for another bankruptcy protection, according to the Times, and its iconic white and green sign may become part of history soon.

For members of Fresh and Easy, the deadline to accrue membership points on purchase will be Friday, October 23. But members are able to convert points and redeem rewards before all stores close. "We encourage you to come in and get some of your Fresh and Easy favorites for the last time," the company says in an email to its members.

An earlier version of this piece said the deadline to redeem membership rewards will be Friday, October 23. This was incorrect. We appologize for this error.

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1 thought on “Fresh and Easy closing all stores in U.S. [Update]”

  1. I received the same email, and it clearly states the last day to accrue Membership Rewards for purchases is Friday, but the rewards already accrued can be redeemed until the stores close.