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Council approves 44% increase in budget for Rose Parade float*

Alhambra City Council approved the use of $130,000 in public funds to enter and construct a float for the 2015 Rose Parade. The city will use $5,000 to pay for the sponsor fee and $125,000 to build, decorate, and make the float fully operational. The outlay will be a 44 percent increase from last year when the city spent $90,000 on the float.

The city is contracting Phoenix Decorating Company to design the float. Expenses are appropriated from the Art in Public Places funds and fundraisers by the Alhambra Chamber of Commerce.

Council passes budget for Rose Parade float | Photo by Alfred Dicioco

The theme for the upcoming Tournament of Roses Parade will be "Inspiring Stories."  Alhambra's float theme will be decided next month, according to Irma Hernandez, office manager for the Alhambra Chamber of Commerce.

Councilman Gary Yamauchi was not present at the meeting.

City Council meets every second and fourth Monday of the month in the second floor of the City Hall: 111 S. First St., Alhambra, Calif., 91801.

There will be a Special Strategic Planning Meeting on May 8, Thursday at 8 am. The meeting will be held at the Alhambra Civic Center Library and is open to the public.

*CORRECTION: A previous version of this article incorrectly stated that the city spent $95,000 on the 2014 Rose Parade float.

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8 thoughts on “Council approves 44% increase in budget for Rose Parade float*”

  1. Hmmm. The Joslyn Senior Citizen Center can’t afford to fix their stove and last year when the clock in the auditorium broke, there was no money to replace it, eventually being donated by an organization. Nice to see Alhambra in the Rose Parade, but what are the council’s priority? Seems evertime we as citizens request a service from the city; their reply, “no money in the budget.” Why not ask for donations from local businesses that may benefit from marketing in the Rose Parade? Once again the council does what’s easier for them instead of trying to look at situations differently and continuing to spend money that should be used to improve city services.

  2. Phoenix does not to be contracted with, alhambra has many, many talented citizens, perhaps alhambra should ask for designs from people from alhambra, rather than hiring a company, and who has ties to that company? it would be a community building event, the design and construction of our float, other cities do that, they/we just build on the old platform, good for community participation and good for the budget

    1. agree with these comments. Other cities have floats that are possibly designed by community residents, most likely they might hire a company for the “skeleton construction”, but the citizens themselves decorate the float.

  3. Compared to other floats in the Rose Parade Alhambra’s budget is still very low. I just wish our designs looked better.

    1. The size of the budget is not the question. The question is the source of the funding.

  4. Is it the proper use of our Public Art Fund to build expensive floats that are viewed for one day of the year? $90,000 last year for a monster car float and $130,000 this year is not an appropriate way to spend this money. Why not use it for displaying public art that can be viewed by everyone year round and support artists? Chairman of the Rose Bowl Float committee and former mayor, Mark Paulson and the Chamber of Commerce might not like art in public places, but I think Alhambra could use some public art instead of a one day exhibition of monster truck culture. Is that what we are all about in Alhambra?

    1. Good question, Barry S. To bad we won’t get a reply from one of our council persons.

  5. It would be interesting to know the split in funding between Art in Public Places and CoC fundraisers. After all, it doesn’t sound like it will be Alhambra citizens “art in public places”. It will be Pheonix Decorating Company “art in public places”.