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City Council agenda: $95,000 for a Rose Parade float? *Updated

*Updated 05.15.2012

The Alhambra City Council approved $95,000 for the city's 2013 Rose Parade float on Monday night.

Originally posted 05.14.2012

The Alhambra City Council will meet tonight at 7pm. City Council members will consider a staff request for $95,000 for the city's 2013 Rose Parade float. Have your say: Do you think the city's Rose Parade float is important for civic pride? 

Do you agree with the city’s expenditure of $95,000 for a Rose Parade float?

Read the complete agenda below. You can also download the document or make it larger using the controls on the bottom.

Meeting agenda for Monday, May 14

Thank you for reading our story! Alhambra Source is a 501(c)3 non-profit organization. Our newsroom reports fact-based quality journalism that educates, informs and engages our diverse communities - with no paywall. Support our mission and donate today!

The Alhambra Source encourages comment on our stories. However, we do not vet comments for accuracy or endorse links to posts in the comment section. The thoughts and opinions expressed belong solely to the author of the comment.

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4 thoughts on “City Council agenda: $95,000 for a Rose Parade float? *Updated”

  1. Times have changed and the parade just doesnt have the cache it used to. Cable tv, video games, the web…etc etc have all taken eyeballs and interest away from those type of events which I remember so well as a child in the 1970s.

    That’s just the way it is. I suspect that, if not next year, then eventually we will not offer a float anymore.

  2. The Rose Parade is a great tradition and we should spend more money so we can win.

  3. omg, please please please don’t waste 95k on a float. Please use it for something else.

  4. I understand it helps build “Alhambra pride” and get exposure. But do we have any measurable ROI from previous floats?

    $95,000 invested in online efforts would get a much higher ROI, would serve existing Alhambra citizens, would streamline communications within Alhambra, while also marketing our city better with something that lives longer than one day.

    If Alhambra wants to compete and become more like Old Town, it has to do it online too. http://www.cityofalhambra.org vs http://www.ci.pasadena.ca.us Why not invest $95,000 in something like Alhambra Source?

    Disclosure:
    I'm the designer & developer of Alhambra Source. =)

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