WESTFIELD SANTA ANITA RINGS IN THE “YEAR OF THE DOG” WITH ITS SIXTH ANNUAL LUNAR NEW YEAR CELEBRATION

Location

Alhambra , CA United States

The Center celebrates a local community tradition with festive activities, new partnerships with community organizations, and exciting entertainment.

ARCADIA, CA -January 25, 2018 – Westfield Santa Anita, the premier shopping center in the San Gabriel Valley, is proud to be the place to celebrate Lunar New Year with the local communities surrounding the Center. Westfield Santa Anita is excited to kick off and ring in the Year of the Dog with special events and promotions throughout January and February.

Westfield Santa Anita’s annual Lunar New Year public celebration event on Sunday, February 11, from 11 am – 3 pm, will celebrate the “Year of the Dog” at the Center’s outdoor Promenade, and will consist of a day full of festivities, such as live performances and entertainment, Lion and Dragon dances, calligraphy demonstrations, children’s crafts activities and games, red envelope giveaways, as well as fantastic promotions and treats from the Center’s shops and restaurants.

Leading up to the grand festival, the Center will host a number of exciting Lunar New Year activities such as traditional Zither and Flute performances every Saturday starting on January 27th, to kick off the Lunar New Year. At 1 pm on Saturday, Feb. 3, renowned calligrapher Hirokazu Kosaka, artist Wakana Kimura and calligrapher Kuniharu Yoshida, will be creating a spectacular large-scale calligraphy painting to celebrate the zodiac year animal at the Center.

“San Gabriel Valley is home to many Asian Americans, and we know that Lunar New Year is an important holiday in our community,” said Ramon Oseguera, General Manager, Westfield Santa Anita. “We want to continue to be the place that brings the community together, and celebrate these traditions with everyone.”

This year, Westfield Santa Anita is partnering with several local community organizations to bring new experiences to the Center. The Center is continuing its partnership with the local school districts such as Arcadia Unified, Rosemead, Pasadena Unified, and Temple City Unified, and is revamping the Art Displays into a “Year of the Dog” art competition. Westfield will be giving away three $250 gift cards to each winner, and will be printing the large scale winning pieces to be displayed at the center. In addition, Westfield’s ongoing partnership with First General Bank (FGB) and Asian Pacific Community Fund (APCF) will feature Westfield Santa Anita’s new visual element, the Shadowbox display, in Center Court. FGB will donate $25 to APCF for each unique and qualified Instagram post of the Shadowbox up to $5,000. Posts must include #FirstGeneralBank, #WestfieldLNY and #APCF, and must also follow @WestfieldSantaAnita.

In addition, select retailers at the Center are helping their customers start the year off right with special Lunar New Year promotions and specials.

Kiehl’s is offering their customers 4 deluxe samples with any $85 purchase.

Somi Somi, a new soft serve dessert shop known for their beautifully crafted Taiyaki soft serve, will be hosting two Lunar New Year Instagram promotions and giveaways; follow @WestfieldSantaAnita on Instagram for more information.
Tsurumaru Udon is coming out with two new menu items, Creamy Matcha Udon and Cream Sauce Udon with chicken and mentai seasoned roe toppings. During Lunar New year, they will be giving out one free drink with a purchase of a Creamy Matcha Udon or Cream Sauce Udon order.
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Media Inquiries:
Emily Jitsumasa
IW Group Inc.
Emily.jitsumasa@iwgroupinc.comm
+1 (213) 262 – 2603

About Westfield Santa Anita
Located directly off the 210 Freeway approximately seven miles from Pasadena, Westfield Santa Anita is the premier retail destination for the San Gabriel Valley and such affluent neighborhoods as San Marino, Hastings Ranch and Sierra Madre. With the property’s outdoor “Promenade” district, visitors can choose from such outstanding brands as Nordstrom, Coach, Sephora, H&M, Michael Kors and Zara. Santa Anita is the first in the Westfield portfolio to introduce such unique brands as JINS Sunglasses, Muji (a Japanese retail company selling a variety of household and consumer goods), and Maido (a Japanese retailer of stationery & gifts). Favorite dining options include the first U.S. location for Chinese sensation HaiDiLao Hot Pot, plus two award-winning restaurants from Asia—Dongpo and Din Tai Fung. In addition, the property’s newly opened Food Alley is a one-of-a-kind, stylishly designed foodie destination featuring Uncle Tetsu’s Cheesecake, Side Chick, Matcha Matcha, Tsurumaru Udon, Monkey Bar, EMC Seafood & Raw Bar, and The Backhouse.

For more information, please visit: https://www.westfield.com/santaanita

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