Help the PMCA participate in California's largest FREE music festival!


Pasadena Museum of California Art

490 East Union Street
Pasadena , CA 91101 United States

At the Pasadena Museum of California Art (PMCA), we're committed to presenting the breadth of California art and design through exhibitions, educational programs, and community events.

On June 1st, the PMCA will partner with California's largest FREE music festival—for the first time AND as the only participating museum in Pasadena—to further promote California culture. Reaching beyond the visual arts to include music, we will showcase local, up-and-coming musicians at our venue from 12–5pm. The PMCA will offer discounted museum admission to patrons, and will have three food trucks and a beer garden available.

Some background on the festival:Spanning 12 hours, 20 city blocks, and 100+ stages, this Pasadena-based music festival returns on Saturday, June 1, 2013. It features Grammy-award winning and platinum-recording artists, along with homegrown and emerging talent. Yearly, the event draws over 50,000 festival-goers and targets a multi-generational and culturally-diverse audience with a key target of ages 18–45-years-old.

Executing a large-scale event and operating a non-profit art museum require many resources—as does making these offerings accessible and inexpensive (or free!). With your help, our museum can extend its community involvement and outreach to a wider audience.

We greatly appreciate your pledge to support the arts and strengthen our community!

The proceeds will be allocated as follows:• $450 — Stage rental• $125 — Stage tent rental • $300 — Sound equipment• $250 — Sound tech• $375 — Fencing• $400 — Security + cleaning crew• $600 — Post- event cleaning (PLEDGED)• $150 — Extra trash pick-up• $300 — Supplies (cups, taps, etc.)• $225 — Permits• $250 — Print materials• $250 — Food for bands + volunteers • $150 — Gas compensation for bands• $200 — Kickstarter + credit card processing fees$4,025 — Total needed to fund event_______________________________________$2,000 — KICKSTARTER PROJECT GOAL

If we raise more than our goal, we'll use that money for:• Further compensating musicians (50%, up to $2,000)• Supporting upcoming PMCA educational programs

LINE-UP:• Young Empress• John Isaac Watters• Wet Illustrated• Tashaki Miyaki• Los Angeles Free Music Society (LAFMS)

FOOD TRUCKS:• Mandoline Grill• Paradise Cookies• Jogasaki Burrito

BEER VENDORS:• Brouwerij West• Stone Brewing Co.• Golden Road Brewing

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