City Ventures Introduces Main Street Collection

On Saturday, June 11, urban homebuilder City Ventures will unveil the Main Street Collection, a progressive new 88-home and retail neighborhood in Downtown Alhambra expected to enhance the City’s position as one of Los Angeles County’s most business-friendly cities. Like all City Ventures communities, the Main Street Collection will feature pioneering sustainable technologies and is projected to receive LEED Gold Certification from the U.S. Green Building Council (USGBC), making it the first LEED-certified residential project in Alhambra and the largest of its type in the country.

Situated on Main Street between 4th and 5th Streets on the site of the former Alhambra Library, homes at the Main Street Collection will range from 1,135 to 1,973 square feet with up to four bedrooms. Floorplans will offer a rare diversity – from traditional townhome spaces to “shopkeeper” flats. In total, the Main Street Collection will include 30 townhomes constructed near the rear of the property adjacent to Alhambra High School and 58 flats and lofts within two Spanish-inspired, four-level buildings facing Main Street. Nearly 8,400 square feet of ground-floor retail space will anchor the flats and lofts.

Sales at the Main Street Collection will begin on June 11, and the first homes are expected for completion during Q3 2011. Prices start in the mid $400,000s.

"Alhambra is undergoing a vibrant makeover, and City Ventures is proud to help lead the charge toward a more sustainable and social community,” said Herb Gardner, LEED AP, President of City Ventures’ Homebuilding Division. “Responding to local demand, the Main Street Collection will offer organic, European-style residential opportunities for buyers interested in living, working, shopping and entertaining, all within Alhambra’s central Downtown core.”

Part of Alhambra’s West Main Street Corridor specific plan adopted by City Council in 2005, the Main Street Collection is just blocks from dozens of dining and entertainment options along Main Street.

In November 2010, Alhambra received an Eddy Award from the Los Angeles County Economic Development Corporation (LAEDC), naming it the most business-friendly city in L.A. County for cities with more than 60,000 residents. With its live/work, “shopkeeper” and retail spaces, the Main Street Collection will support business and well-planned residential growth. Subterranean garages will create more than 400 new parking spaces, including two for each residence.

“The City of Alhambra has been exceptionally thoughtful and deliberate about how we redevelop and grow," said Alhambra Mayor Gary Yamauchi. "We are delighted to partner with City Ventures and its forward-thinking approach to environmentally and fiscally responsible building. The range and mix of new-home opportunities and retail space at the Main Street Collection are ideal for our progressive, pro-business community. ”

Each home within the Main Street Collection will be all electric, thereby reducing monthly homeowner utility costs. As part of the company’s internal mandate to ultimately build only net-zero energy communities, a substantial portion of the power required to operate each home will be generated onsite through solar panels. All homes will exceed state-mandated Title 24 environmental efficiency standards by at least 30%.

“We are pioneering the development and sales of environmentally responsible homes,” said Gardner. “By eliminating the need for gas within a home and organically reducing our buyers’ reliance on electricity, we are returning money to their pocketbooks. In order for smart, green homebuilding to make total sense, it must be cost-efficient for both the buyer and developer. The Main Street Collection is one of California’s best new examples of this.”

City Ventures’ Main Street Collection is at 410 W. Main Street, Alhambra, California 91801. For more information or to register for updates on homebuying opportunities, please visit www.CityVentures.comor call (866) 332-4030.

About Leadership in Energy and Environmental Design (LEED)

LEED is an internationally recognized green building certification system, providing third-party verification that a building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. Developed by the U.S. Green Building Council (USGBC), LEED provides building owners and operators a concise framework for identifying and implementing practical and measurable green building design, construction, operations and maintenance solutions. 

At the Main Street Collection, City Ventures is applying for LEED Gold standing for attached, single-family homes. To date, when completed, the Main Street Collection is expected to be the largest project of its type in the U.S.

About City Ventures

City Ventures operates homebuilding divisions in Los Angeles, Orange County, San Diego and San Francisco, and holds more than 1,000 lots within 13 California coastal counties. The company acquires urban properties in desirable neighborhoods with the intent to entitle and build high quality homes and vibrant new residential communities. The company places an emphasis on both construction quality and cost in order to deliver home buyers with compelling value. Because the company was formed in 2009 after the market correction, City Ventures has an unencumbered balance sheet enabling it to serve as the ideal partner for land sellers, home buyers and city agencies. 

Founders Mark Buckland and Craig Atkins have capitalized on their deep knowledge of the urban infill market to create a thriving business despite the recession. Buckland, who guided The Olson Company to “Builder of the Year” honors in 2000 and to continued growth afterwards, has used his expertise in walkable, new-urbanist and affordable community construction to efficiently deliver affordably-priced, well-constructed homes. Atkins’ extensive real estate expertise – which includes over $3 billion in land acquisitions – earned him Ernst &Young/Orange County Business Journal’s Entrepreneur of the Year award in 2003. For information, visit

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