ALHAMBRA, CA. (June 2, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced the Grand Re-Opening of its newest location in Alhambra located at 838 East Valley Blvd. To celebrate, Baskin-Robbins local franchisee Jae Yang will host a community-wide celebration on Saturday, June 21 from 12:00 to 4:00 p.m. To show his commitment to the community, Jae will be partnering with the Project Neo by donating $250 to the organization.
As a long-time fan of the brand, Jae is excited to re-open the ice cream specialty shop in Alhambra to share the Baskin-Robbins experience and its world-class ice cream flavors, including favorites like Pralines ‘n Cream and Jamoca® Almond Fudge, custom ice cream cakes, frozen beverages and ice cream sundaes with the local community. Baskin-Robbins also offers better-for-you flavors as part of its BRight Choices® menu, which includes fat free, dairy free, no sugar added and reduced fat options, along with frozen yogurt.
“Having passionate and dedicated franchisees is a key component to Baskin-Robbins’ success,” said Amy Atkins, Field Marketing Manager for Dunkin’ Brands. “Jae is enthusiastic, engaged in the local community and share our love for ice cream – all qualities that represent the essence of our brand.”
Baskin-Robbins will celebrate the shop with a special Grand Re-Opening celebration for the community on June 21 from 12:00 to 4:00 p.m. This festive event will feature a ribbon cutting ceremony at 1:00 p.m. with local VIPs. During the party, guests will enjoy face painting, balloon twisting, live entertainment, fun giveaways and great deals courtesy of Baskin-Robbins and local franchisee, Jae Yang. To thank community members for their support, Jae will be presenting the Project Neo with a check donation for its work in the Lorton community.
At the shop, guests can try Baskin-Robbins’ new June Flavor of the Month, Triple Chocolate,which features a combination of Swiss Chocolate, Chocolate Fudge and Classic Chocolate ice creams, the perfect complement to Baskin-Robbins’ Triple Vanilla ice cream. The flavors can be paired together ina Triple Chocolate and Triple Vanilla Mixed Milkshake or to take home in fresh-packed pints and quarts.*Guests can also try new OREO® Ice Cream Cookie Sandwiches.
To learn more about Baskin-Robbins’ wide range of ice cream flavors, ice cream cakes and frozen treats, please visit www.BaskinRobbins.com, or follow us on Facebook (www.facebook.com/BaskinRobbins) or Twitter (www.twitter.com/BaskinRobbins)
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's annual Franchise 500(r) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty 35thshops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.