Baskin-Robbins hosts grand re-opening event for ice cream lovers in Alhambra

ALHAMBRA, CA. (June 2, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced the Grand Re-Opening of its newest location in Alhambra located at 838 East Valley Blvd. To celebrate, Baskin-Robbins local franchisee Jae Yang will host a community-wide celebration on Saturday, June 21 from 12:00 to 4:00 p.m. To show his commitment to the community, Jae will be partnering with the Project Neo by donating $250 to the organization.

As a long-time fan of the brand, Jae is excited to re-open the ice cream specialty shop in Alhambra to share the Baskin-Robbins experience and its world-class ice cream flavors, including favorites like Pralines ‘n Cream and Jamoca® Almond Fudge, custom ice cream cakes, frozen beverages and ice cream sundaes with the local community. Baskin-Robbins also offers better-for-you flavors as part of its BRight Choices® menu, which includes fat free, dairy free, no sugar added and reduced fat options, along with frozen yogurt.

“Having passionate and dedicated franchisees is a key component to Baskin-Robbins’ success,” said Amy Atkins, Field Marketing Manager for Dunkin’ Brands. “Jae is enthusiastic, engaged in the local community and share our love for ice cream – all qualities that represent the essence of our brand.”

Baskin-Robbins will celebrate the shop with a special Grand Re-Opening celebration for the community on June 21 from 12:00 to 4:00 p.m. This festive event will feature a ribbon cutting ceremony at 1:00 p.m. with local VIPs. During the party, guests will enjoy face painting, balloon twisting, live entertainment, fun giveaways and great deals courtesy of Baskin-Robbins and local franchisee, Jae Yang. To thank community members for their support, Jae will be presenting the Project Neo with a check donation for its work in the Lorton community.

At the shop, guests can try Baskin-Robbins’ new June Flavor of the Month, Triple Chocolate,which features a combination of Swiss Chocolate, Chocolate Fudge and Classic Chocolate ice creams, the perfect complement to Baskin-Robbins’ Triple Vanilla ice cream. The flavors can be paired together ina Triple Chocolate and Triple Vanilla Mixed Milkshake or to take home in fresh-packed pints and quarts.*Guests can also try new OREO® Ice Cream Cookie Sandwiches.

To learn more about Baskin-Robbins’ wide range of ice cream flavors, ice cream cakes and frozen treats, please visit www.BaskinRobbins.com, or follow us on Facebook (www.facebook.com/BaskinRobbins) or Twitter (www.twitter.com/BaskinRobbins)

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's annual Franchise 500(r) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty 35thshops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

1 thought on “Baskin-Robbins hosts grand re-opening event for ice cream lovers in Alhambra”

  1. Linda Trevillian

    Baskin-Robbins is good, but nowhere near as good as Fosselman's. I once did a taste test, using two of my favorite flavors that both stores offer: lemon custard and peppermint stick. I had them first at Baskin-Robbins (the little store in a tiny strip mall just south of Cal State L.A. and north of the San Bernardino freeway) and the next day at Fosselman's. Not only was Fosselman's less expensive, both flavors were much more flavorful. I still like B-R's Cappuccino Blast (it's fine with nonfat vanilla yogurt), and they make some beautiful birthday ice cream cakes. Still, Fosselman's gets my vote because it's 1) an independent shop and 2) it's in Alhambra, where I live.

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